Introducing The Franklin
The Franklin Center (The AT&T Building as most know it) was an art deco dinosaur in the heart of Chicago's Loop.
The real estate owners, Tishman Speyer knew it wasn't just the building that had to change to attract today's entrepreneur. Their agents needed a new way to think about the building.
The video was distributed to real estate agents and shown to prospective tenets as a prelude to the coming change.