MIchelob ULTRA, Super Bowl
We didn't have just one commercial in the Super Bowl. We had two. And since Michelob Ultra is the beer for people who like to stay fit and stay fun, we gave Chris Pratt a call. Duh.
Then, we decided to (brilliantly if I might add) use the song "I Like Beer" for a beer commercial. These ads ran one after another. And Chris Pratt definitely over-prepared for his "big debut."
Creativity, Perfect Fit
Creativity, I Like Beer