This is the Legend of Hallowaiian. (Or how we cross-promoted with pineapples to sell in over 3000 displays with national reach and inspired Hawaiian Halloweens across social media.)
Users could enter the promotion online or jump straight to recipes and party ideas on a Pinterest-inspired content page.
My Mom, the incredible Jeanne Stoner, (Hi Mom!) got really into Hallowaiian and threw a party with all the neighborhood Moms. I was Mom-Famous for a couple hours while everyone carved pineapples and tried to win a trip to Hawaii.
And this totally natural, not-cringe-worthy-at-all cooking segment was featured on The Daily Buzz.