When Bud Light attacked Miller Lite during the lowest scoring Super Bowl in history, people didn’t end up talking about the game. In one of those freakish twists of advertising, they ended up talking about “corn syrup.” And wondering whether it was in their beer. We knew we had to respond fast, so we did—with a full page ad in the New York Times, fulfilling the triumvirate dreams of a failed journalism student by writing a long form copy ad in The Times for the Super Bowl.

In the process, we turned the conversation around and earned a billion+ impressions by starting a real #corntroversy.

People: Is #corntroversy the hashtag of the year?